I help people build excellent software products.
Product and design, research, architecture and AI delivery for founders and teams building simple answers to complex questions.
Recent case studies


A Design System For Machines
Prototyping against production components
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Running Agents in an Adversarial Loop
Four agent roles in an adversarial loop
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We Are All Builders Now
Career evolution, hindsight and observation
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Formation Design System
Productizing a design system
View caseIf you have an interesting problem, I’m listening.
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